As the second and final instalment in our series in how to build trust amongst your customers, this week we’re talking about social media and website design. Specifically, we’re looking at how you can use each one to maximise trust amongst your customers, thereby increasing sales. So, without further ado, let’s get right into it.
The main thing to remember is that it’s actually quite simple to gain the trust of your customers. Not always quick, but definitely simple. Social media is one of the most effective ways to communicate with your customers – and just as importantly, let them communicate with you. It takes patience to build relationships with your customers over social media, but keep at it. It pays off in the long run.
It almost goes without saying that transparency is key in gaining trust. By using social media to directly talk to the people who buy from you, it makes you instantly more trustworthy in their eyes. If it helps, you can think of it from the other way round – a business that doesn’t use these sorts of communication avenues might look like it has something to hide!
Social media also has the added bonus of helping you to better understand your customers, and what their needs and wants are from your business. This is an opportunity that businesses haven’t always had – after all, you’ll be hearing it all from the horse’s mouth!
Sometimes things go wrong in business. We get it. Maybe something’s misheard, or copied down incorrectly. When mistakes like this happen, honesty is often the best policy. You can listen to and address your customers’ concerns using social media, and you might be surprised at how well they take it. People love feeling like they’ve been listened to, so as long as you look like you’re taking on board their feedback, you can usually avoid long-term damage to your brand.
There are a couple of things that some customers always look for on a website before they buy anything. This means that if you’re missing any, you could potentially be losing business from them. We’ve split them into two handy categories, and given a quick explanation for each one:
Is Your Website Secure?
We hope this series has given you a bit of insight in how to build relationships with your customers, and increase your trust from them. It’s worth repeating that it can be a slow, laborious process at times, but it definitely pays off!
At Twentyone agency, we’re committed to helping you make it on the web. We’ve got a range of core services for you to take advantage of, from social media marketing to web development. Feel free to take a look at our case studies to see how we’ve helped businesses just like yours.
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By Michael Cain | Social Media | 19th Apr, 2017