Twentyone has recently won a three-way pitch to revitalise the digital presence of Beta Group; a well-respected name in the North West’s manufacturing industry. We were really put through our paces by their rigorous selection process, but we were ultimately able to impress them with our work ethic, rationale and the quality of our designs.
Beta Group are national leaders in UK manufacturing and filtration. With over two decades of history behind them, Beta Group (based in Bacup, Lancashire) has already built up a reputation for its expertise in manufacturing and supplying air filters for heating, ventilating, air conditioning (HVAC, in short), and spraybooth industries. They also carry out service and maintenance contracts via their nationwide network of mobile service engineers.
With so many distinctly different aspects to their business, Beta Group has been trying to find a way to effectively present them to their clients in a harmonised, efficient way. It’s no easy task, which means Beta Group needed an agency well up to the task of building their website and delivering their digital presence.
Twentyone was commissioned to create a new responsive website after winning a three-way pitch against two other digital marketing companies. Beta Group’s robust selection process included a thorough site visit to see our premises, assess our approach to the creative brief and meet the team.
“We’re really chuffed to come out on top, especially as we were up against some very capable other agencies.” says Sam, our Marketing Director. “It’s quite a challenging brief to try and bring together several separate sides of the business so that they all work in sync with each other, but it’s a challenge we’re really looking forward to!”
Danielle Stephenson, Beta Group’s Marketing Manager, said: “During our first meeting with Sam it was clear that had taken the time to research our business and industry. He wasn’t shy in offering ideas whilst remembering the end goal; results. Through this, it became apparent very quickly that Twentyone was the local, digital partner for us.”
Alongside the launch of the new site, our experts here at Twentyone will implement innovative, ongoing digital marketing campaigns with an aim to increase market shares for each of Beta Group’s separate divisions, allowing for the steady growth of their business operations.