Twentyone has recently won another four-way pitch, this time to provide social media marketing for Lancashire Tea. Established in 2006, the idea of local identity and heritage is central to the Lancashire Tea brand, so naturally it also formed a key part of our campaign.
Our winning pitch to Lancashire Tea was based on the concept #HowLancashireAreYou, which is a celebration of Lancastrian vocabulary, mannerisms, idiosyncrasies, personalities, places, people and moments that are unique to this wonderful part of the country.
The campaign is due to roll out across Facebook, Twitter and Instagram, and encompasses graphic design, video, user-generated content and engagement – all of which will be handled by Twentyone, using our all-under-one-roof service offering. As a local agency ourselves, we felt like this was right up our street!
In the words of Sam Fletcher, our Managing Director:
“As a proud Lancastrian company, we are exceptionally pleased to be working for Lancashire Tea. The #HowLancashireAreYou campaign will be a proud celebration of what it means to be Lancastrian – either living in Lancashire now or as an expat, yearning for a taste of home!”
Lancashire Tea brand manager Ginette Monkcom said: “We were looking for a true Lancastrian voice to represent Winning Cuppa, and Twentyone really shone through as a great fit for the brand. We look forward to working with them and developing the #HowLancashireAreYou campaign.”
Social media marketing is one of our core services here at Twentyone, and our insight and expertise has enabled us to use it to bring tangible results to clients across a range of industries. One of our recent success stories is luxury dessert brand Haute Dolci, whose social media followings were boosted by thousands in the space of just two months. Click here to find out more, or alternatively give us a call on 01254 660 560 to find out how we can help you make it on the web!