Does your website bring relevant customers your way, and help you meet your sales targets? If not, you should consider optimising your website to increase your visibility in the major search engines.
Our team has over 10 years experience in delivering successful SEO campaigns for a diverse range of clients.
Search Marketing or SEO encompasses both the technical and creative aspects of web design; by ensuring your site has a clearly defined structure, excellent functionality and quality content to engage your users.
When it comes to SEO, your business requirements and customer needs matter.
At Twentyone, we take the time to understand your business objectives and your customers’ behaviour. We’ll research the search terms and phrases your customers use to find you, as well as working out where your site currently ranks on pages of search results, and how best to improve its standing.
Our in-depth site audit will also determine the level of work required to fully optimise your website, and enhance the success of your business.
Every little detail matters in SEO. We’ll optimise all your pages perfectly, which not only bumps up your site’s position in search results, but also helps your users navigate it more easily.
This involves managing your HTML code, meta-tags and keywords on your page, among other factors. Keywords especially require careful attention, as high keyword densities (i.e. using the same phrases over and over again) are recognised by search engines, which then often class it as spam, actually damaging your ranking. Our experts know exactly the right measures that will promote your site rather than penalise it, ensuring quality content that’s pleasing to both users and search engines.
Once we’ve optimised your web pages for search engines and customers, we continue to grow your website organically, by adding regular content and marketing this out to relevant sources. Content is a major driver of online traffic, so quality content is guaranteed to bring a greater number of users to your site, ultimately resulting in higher conversion rates and increased sales.
Each month we review activity and data collected from all our efforts. Using this, we plan ahead and focus on opportunities to further improve your online strategy. Flexibility is important to any digital campaign, so we assess what’s working and what’s not, adjusting our approach accordingly.
This means that you can dynamically react to evolving consumer habits and gradual or dramatic shifts in your industry, establishing and maintaining your website’s lead over the competition and ensuring you see success after success, month upon month.
Through ongoing analysis of your website’s performance, using a number of specialist tools we’ll continually identify opportunities to improve the conversions on your site, turning website visits into tangible sales results. Over time, our optimisation techniques will win you new customers while also encouraging existing customers to keep coming back for more.