Launching a new luxury brand for the automotive market
Twentyone was approached by a fledgling business with dreams of penetrating the automotive market with its first product line: a luxury children’s booster seat range. Our challenge was to name, design and build the brand from its fantastic core concept, creating and managing the entire marketing strategy for this exciting business start-up.
We worked with the client to conduct extensive research into the luxury automotive market. After a successful naming exercise, we scamped out a vision for the company brand and its first product offering – from this, the Plush Company and Plush Tush™ was born.
We approached the project with a single, clear aim in mind: to communicate its core values of Comfort, Luxury, Design and Quality.
The new brand and creative elements were rolled out across all customer touch points, including a new responsive website featuring high-definition product photography. We also designed point of sale and print material to support the business development team and its strategic partners: Luxury Vehicle Dealerships.
To support the launch of Plush Tush™, Twentyone also conducted blogger outreach campaign that put the client in front of key influencers within the automotive sector.
