Savoy Timber

Savoy Timber is a thriving, family-run timber merchant group, for whom we deliver a fully integrated creative and digital strategy.

Project Background

Savoy Timber MD George Cornwell had a very simple brief: he wanted to see his timber merchant group become the number one online decking retailer in the UK. Twentyone was tasked with driving online sales, creating new print collateral and delivering an on-going digital marketing strategy that would build upon the business’s increasingly crucial online presence in today’s digital age.

Savoy Timber - Magento Website

Our Process

We began by refreshing Savoy Timber’s brand, creative elements and Magento ecommerce website. Our focus was on emphasising the key positives of great products at rock bottom prices – with expert advice and a ‘nothing’s too much’ service to boot. We call this ‘DIY Made Easy!’

We also implemented an organic search marketing (SEO) campaign, increasing the timber merchant’s visibility in Google Search, and initiated a Pay Per Click campaign to further increase reach to potential customers. The primary strategy for the Pay Per Click campaign involved targeting any potential customer searching for terms such as “decking” and other related terms.

Savoy Timber - Logo Design
Savoy Timber - Magazine Design

We also marketed the client’s most high-margin products in Google Shopping, which also resulted in a measurable increase in website traffic.

Our technical team redefined the client’s order management and fulfilment processes, enabling them to make a substantial reduction in admin resource and increase their own capacity in doing so.

Macbook

The Results

Since working with Twentyone, the number of transactions generated by Savoy Timber’s site has increased by 319.98%. Meanwhile, the revenue generated by the website has increased by 302%.

 

“I’m absolutely delighted with the Magento website – it’s so user friendly! The Twentyone team have been absolutely instrumental in increasing our visibility and sales nationally.”

George Cornwell, MD

  • +45%
    Organic Website Traffic
  • +41%
    Revenue From Organic Search

Magento E-Commerce Website

Magento Ecommerce Website

Social Media Management

Social Media Management

Graphic Design

Savoy Print Material
Interested in working with Twentyone?

If you have a project or a big idea, and you’re looking for an agency that shares your enthusiasm - let’s talk!

01254 660 560

Technologies We Work With
  • Magento
    Magento
  • WordPress
    WordPress
  • WooCommerce
    WooCommerce
  • OpenCart
    OpenCart
  • MailChimp
    MailChimp
  • Google AdWords
    Google AdWords

Twentyone is the trading name of dpi21 ltd.
Company Registration No. 4891301, Registered in England

Moreton House, 16 Trident Park, Trident Way Blackburn, BB1 3NU

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